IDEA DEVELOPMENT: THE CONCEPT OF IDEA

I have never wanted to write or talk about this work.

It was a little advantage, a strategic methodology in the work that I do and, O.K., I didn’t want other consultants stealing it. I guess I have grown up a little —but just a little.

So this is it: There was a moment in my life that changed the way I think forever. This blog, the coming updated website, my upcoming book are all products of that 1989 incident — what I call my super massive eureka moment. 

When you have a eureka moment, your mind shifts a little and you see something in a new light. Often times, this involves very obvious things. You stare and think, you turn your head to one side and think some more; you stare and feel something rising up before your very eyes as if you were blowing up a wad of pink, sugary-sweet chewing gum when suddenly it POPS! You think “Oh my God!” and suddenly the thing you thought you knew takes on a different meaning. You just hit upon your unique idea.

I call my moment back in 1989 a super massive eureka moment because I not only hit upon an idea, but also hit upon the concept of idea. The latter is the fact that ideas exist--AND that they have a nature that makes them unique.

We all have ideas but do we really know what ideas are, themselves? The next time you come up with an idea, stop a moment, put the idea aside, and think about what an idea is itself. By simply doing that exercise you can change the way you think.

I’ll talk about that and the eureka moment in my next blog. Copyright 2009, Winston Perez